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~person:"Büttgen, Marion"
~person:"Goldsmith, Ronald E."
~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Beziehungsmarketing
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Konsumentenverhalten
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Büttgen, Marion
Goldsmith, Ronald E.
Fournier, Susan
5
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4
Bauer, Hans H.
3
Birker, Benjamin
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Bruhn, Manfred
3
Hansen, Ursula
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Hollebeek, Linda D.
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Advances in electronic marketing
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Branding and sustainable competitive advantage : building virtual presence
1
Kundenintegration : Forum Dienstleistungsmanagement
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Three essays on success factors of digital and non-digital services
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ECONIS (ZBW)
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The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin
;
Schumann, Jan Hendrik
;
Büttgen, …
- In:
Three essays on success factors of digital and …
,
(pp. 116-155)
.
2017
Persistent link: https://www.econbiz.de/10011894444
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2
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
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3
Die Beteiligung von Konsumenten an der Dienstleistungserstellung : Last oder Lust? - Eine motivations- und dissonanztheoretische Analyse
Büttgen, Marion
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 63-89)
.
2009
Persistent link: https://www.econbiz.de/10014562295
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4
Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen
;
Goldsmith, Ronald E.
;
Hofacker, Charles F.
- In:
Advances in electronic marketing
,
(pp. 1-27)
.
2005
Persistent link: https://www.econbiz.de/10003167884
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