The influence of customer characteristics on frontline employees’ customer need knowledge
Year of publication: |
15.12.2017
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Authors: | Hüttel, Björn Armin ; Schumann, Jan Hendrik ; Büttgen, Marion ; Ates, Zelal ; Komor, Marcin ; Volz, Julian |
Published in: |
Three essays on success factors of digital and non-digital services. - Passau : Universität Passau. - 2017, p. 116-155
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Dienstleistungsqualität | Service quality |
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