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~person:"Büttgen, Marion"
~person:"Grothe, Martin"
~person:"Preez, Rose du"
~subject:"Brand commitment"
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Employee relations
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The international journal of bank marketing : IJBM
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Lasting footprints of the employer brand : can sustainable HRM lead to brand commitment?
App, Stefanie
;
Büttgen, Marion
- In:
Employee relations
38
(
2016
)
5
,
pp. 703-723
Persistent link: https://www.econbiz.de/10011594886
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2
The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay
Preez, Rose du
;
Bendixen, Michael Thomas
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10010530068
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