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~person:"Baack, Donald"
~person:"Urban, Glen L."
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Ratgeber"
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Internet marketing
Website
10
Online-Marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Großbritannien
4
United Kingdom
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
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3
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3
Dynamic programming
2
Dynamische Optimierung
2
Hispanics
2
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2
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2
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2
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dynamic programming
2
website morphing
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Aufsatz in Zeitschrift
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Baack, Donald
Urban, Glen L.
Hauser, John R.
7
Liberali, Guilherme
7
Rita, Paulo
6
Braun, Michael
5
Law, Chun Hung Roberts
5
Akram, Umair
4
Barrio-García, Salvador del
4
Bilgihan, Anil
4
Jiménez-Barreto, Jano
4
Laroche, Michel
4
Nusair, Khaldoon
4
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4
Singh, Nitish
4
Agrebi, Meriem
3
Bartikowski, Boris
3
Campo, Sara
3
Crespo-Almendros, Esmeralda
3
Mazaheri, Ebrahim
3
Moro, Sérgio
3
Murphy, Jamie
3
Pan, Bing
3
Ramos, Ricardo F.
3
Richard, Marie-Odile
3
Rubio Benito, Natalia
3
Sauldie, Sanjay
3
Schwarz, Torsten
3
Tanveer, Yasir
3
Aggarwal, Himanshu
2
Ahn, Taesoo
2
Ahuja, Vandana
2
Alcántara-Pilar, Juan Miguel
2
Au, Norman
2
Baack, Daniel W.
2
Back, Robin M.
2
Ballantine, Paul W.
2
Barreda, Albert
2
Barreda, Albert A.
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising research
1
Journal of promotion management : JPM
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
9
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1
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
2
Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.
;
Liberali, Guilherme
;
Urban, Glen L.
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
Saved in:
3
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.
;
Singh, Nitish
;
Baack, Donald
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Saved in:
4
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
5
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
6
Discussion of the article "Website morphing"
Gelman, Andrew
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 226
Persistent link: https://www.econbiz.de/10003843224
Saved in:
7
Response to comments on "Website morphing"
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 227-228
Persistent link: https://www.econbiz.de/10003843230
Saved in:
8
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
9
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
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