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~person:"Babin, Barry J."
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Social web"
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Babin, Barry J.
Ko, Eunju
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Journal of business research : JBR
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Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
2
Customer responses to service providers' touch : a meta-analysis
Saleh, Amin
;
Zmich, Louis J.
;
Babin, Barry J.
;
Darrat, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014380328
Saved in:
3
Examining the impact of salesperson orientation on creative selling, passive deviance, and organizational outcomes
Locander, David A.
;
Darrat, Mahmoud A.
;
Babin, Barry J.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468966
Saved in:
4
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
5
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Saved in:
6
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Lai, Fujun
;
Griffin, Mitch
;
Babin, Barry J.
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 980-986
Persistent link: https://www.econbiz.de/10003887607
Saved in:
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