Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of Service Theory and Practice 27 (2017) 2, pp. 336-357
experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five … customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event … study integrates the research domains of marketing events, customer experiences and customer brand engagement, and …