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~person:"Back, Ki-Joon"
~person:"Baumgarth, Carsten"
~person:"Dahlgaard-Park, Su Mi"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Dienstleistungssektor"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Service quality"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Back, Ki-Joon
Baumgarth, Carsten
Dahlgaard-Park, Su Mi
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Paul, Justin
Aiello, Gaetano
2
Campbell, Margaret C.
2
Christodoulides, George
2
Faultrier, Brigitte de
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Grewal, Dhruv
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Pauwels-Delassus, Véronique
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Wiedmann, Klaus-Peter
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Apéria, Tony
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Special issue: luxury hospitality services
Back, Ki-Joon
(
ed.
);
Park, Jungkun
(
ed.
);
LaTour, Kathy
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10012800218
Saved in:
2
Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012238483
Saved in:
3
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
4
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
5
Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
Saved in:
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