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~person:"Back, Ki-Joon"
~person:"Bouzdine-Chameeva, Tatiana"
~person:"Duong, Giang Huong"
~person:"Leckie, Civilai"
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Search: subject:"Customer brand engagement"
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Beziehungsmarketing
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Brand management
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5
Customer brand engagement
4
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3
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3
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Affective engagement
1
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1
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1
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1
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1
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1
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1
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1
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Back, Ki-Joon
Bouzdine-Chameeva, Tatiana
Duong, Giang Huong
Leckie, Civilai
Rather, Raouf Ahmad
6
Khan, Imran
3
Mandal, Santanu
3
Parrey, Shakir Hussain
3
Roy, Souvik
3
Solem, Birgit Andrine Apenes
3
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2
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Elrehail, Hamzah
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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The journal of brand management : an international journal
2
European journal of marketing
1
International journal of hospitality management
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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1
Customer
brand
engagement
and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
2
The effects of brand page characteristics on
customer
brand
engagement
: moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
3
The impact of relational drivers on
customer
brand
engagement
and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
Antecedents and consequences of
customer
brand
engagement
in integrated resorts
Ahn, Jiseon
;
Back, Ki-Joon
- In:
International journal of hospitality management
75
(
2018
),
pp. 144-152
Persistent link: https://www.econbiz.de/10011944979
Saved in:
5
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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