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~person:"Back, Ki-Joon"
~person:"Brown, James"
~person:"Christodoulides, George"
~person:"Dahlgaard-Park, Su Mi"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Service quality"
~subject:"Store brand"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models
Paul, Justin
(
ed.
);
Rosenbaum, Mark
(
ed.
)
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2020
Persistent link: https://www.econbiz.de/10012238483
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2
Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
Persistent link: https://www.econbiz.de/10011629463
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3
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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4
Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
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