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~person:"Back, Ki-Joon"
~person:"Christodoulides, George"
~person:"Dahlgaard-Park, Su Mi"
~person:"Mattila, Anna S."
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Service quality"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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The journal of product & brand management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
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