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~person:"Backhaus, Klaus"
~person:"Birks, David F."
~subject:"Market research"
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Backhaus, Klaus
Birks, David F.
Malhotra, Naresh K.
23
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8
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Pearson always learning
1
The marketing book
1
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ECONIS (ZBW)
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1
Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
Saved in:
2
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
3
Marketing: ein Interpretationsversuch aus Münsteraner Perspektive
Backhaus, Klaus
;
Schneider, Helmut
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 13-29)
.
2007
Persistent link: https://www.econbiz.de/10003584356
Saved in:
4
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2007
-
3. European Ed.
Persistent link: https://www.econbiz.de/10013481948
Saved in:
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