//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Backhaus, Klaus"
~person:"Diller, Hermann"
~person:"O'Cass, Aron"
~person:"Perreault, William D."
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
United States
Marketing management
89
Marketingmanagement
89
Theorie
28
Theory
28
Deutschland
21
Germany
21
Marketing
18
International marketing
13
Internationales Marketing
13
Marketingtheorie
13
Marketing theory
12
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
USA
9
Innovation
8
B-to-B-Marketing
7
Business-to-business marketing
7
Firm performance
7
International market entry
7
Internationaler Markteintritt
7
Unternehmenserfolg
7
Australia
6
Australien
6
Beziehungsmarketing
6
Relationship marketing
6
Brand image
5
Lieferantenmanagement
5
Markenimage
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Supplier relationship management
5
Brand
4
Markenartikel
4
New product development
4
Produktentwicklung
4
Betriebswirtschaftslehre
3
Business economics
3
more ...
less ...
Type of publication
All
Book / Working Paper
6
Article
3
Type of publication (narrower categories)
All
Glossar enthalten
5
Glossary included
5
Lehrbuch
5
Textbook
5
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
CD-ROM, DVD
1
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Sammelwerk
1
more ...
less ...
Language
All
English
9
Author
All
Backhaus, Klaus
Diller, Hermann
O'Cass, Aron
Perreault, William D.
Kotler, Philip
16
Kaiser, Harry M.
12
Hawkins, Del I.
8
Kumar, V.
7
Keller, Kevin Lane
6
Mothersbaugh, David L.
6
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Best, Roger J.
4
Boyd, Harper W.
4
Gupta, Sunil
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
Korzenny, Felipe
4
Lamb, Charles W.
4
Lindgreen, Adam
4
McCarthy, Edmund Jerome
4
Anderson, Kym
3
Bellin, Howard
3
Blankson, Charles
3
Boone, Louis E.
3
Bresnahan, Timothy F.
3
Brettel, Malte
3
Calantone, Roger J.
3
Cannon, Joseph P.
3
Carpenter, Gregory S.
3
Damania, Richard
3
Day, George S.
3
Duncan, Delbert J.
3
Jackson, Lee Ann
3
Jaworski, Bernard J.
3
Knittel, Christopher R.
3
Kohli, Ajay Kumar
3
Korzenny, Betty Ann
3
Kurtz, David L.
3
Kwak, Hyokjin
3
Lehmann, Donald R.
3
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
European journal of marketing : EJM
1
Journal of business research : JBR
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
The Irwin series in marketing
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Saved in:
2
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
4
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
5
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
6
Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
Saved in:
7
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
8
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
9
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->