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~person:"Backhaus, Klaus"
~person:"Fischer, Andreas"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
~person:"Zimmerman, Alan S."
~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Search: subject:"Business-to-business marketing"
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Marketingmanagement
Pricing strategy
B-to-B-Marketing
13
Business-to-business marketing
13
Investitionsgütermarketing
6
Deutschland
5
Germany
5
Lieferantenmanagement
5
Marketing
5
Supplier relationship management
5
Theorie
5
Theory
5
Marketing management
4
Business-to-Business-Marketing
3
Industrial goods
3
Industriegüter
3
Beschaffung
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Bundling strategy
2
High technology
2
Hochtechnologie
2
Industrieprodukt
2
Kundenorientierung
2
Leistungsbündel
2
Procurement
2
Relationship marketing
2
Spitzentechnologie
2
Value creation
2
00.09.1995
1
Aufsatzsammlung
1
Betriebswirtschaftslehre
1
Branche
1
Business economics
1
Business organization
1
Business process management
1
Capital goods industry
1
Competitive strategy
1
Consumer behaviour
1
Customer integration
1
Dienstleistungsmanagement
1
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Collection of articles of several authors
Fallstudie
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3
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3
Aufsatzsammlung
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German
4
English
2
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Backhaus, Klaus
Fischer, Andreas
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Zimmerman, Alan S.
Kleinaltenkamp, Michael
6
Hinterhuber, Andreas
3
Plinke, Wulff
3
Baaken, Thomas
2
Lilien, Gary L.
2
Aldas-Manzano, Joaquin
1
Beverland, Michael B.
1
Blythe, Jim
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Cova, Bernard
1
Custer, Paul Anthony
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Ellis, Nick
1
Fließ, Sabine
1
Fuchs, Wolfgang
1
Garry, Tony
1
Ghauri, Pervez N.
1
Homburg, Christian
1
Hutt, Michael D.
1
Kalka, Regine
1
Krämer, Andreas
1
Liozu, Stephan
1
Meffert, Heribert
1
Moosmayer, Dirk C.
1
Möller, K. E. Kristian
1
Ndubisi, Nelson Oly
1
Nenonen, Suvi
1
Parvinen, Petri
1
Pepels, Werner
1
Pressey, Andrew
1
Reiff, Gerhard Willi
1
Ruiz Mafe, Carla
1
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ECONIS (ZBW)
5
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1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Business
to
business
marketing
management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
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