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~person:"Backhaus, Klaus"
~person:"Henneberg, Stephan"
~subject:"Lieferantenmanagement"
~subject:"Preismanagement"
~subject:"USA"
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Lieferantenmanagement
Preismanagement
USA
B-to-B-Marketing
54
Business-to-business marketing
54
Theorie
16
Theory
16
Investitionsgütermarketing
14
Supplier relationship management
12
Business network
11
Deutschland
11
Germany
11
Unternehmensnetzwerk
11
Industrial goods
6
Industriegüter
6
Marketing
6
Bundling strategy
5
Leistungsbündel
5
Beschaffung
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Europe
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Industrieprodukt
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Marketing management
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Marketingmanagement
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Marketingtheorie
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Business-to-Business-Marketing
3
Firm performance
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Großbritannien
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Marketing theory
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Marketingstrategie
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Unternehmenserfolg
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Absatz
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Automated manufacturing
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Automatisierte Produktion
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Beziehungsmarketing
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Backhaus, Klaus
Henneberg, Stephan
Kleinaltenkamp, Michael
19
Svensson, Göran
19
Hinterhuber, Andreas
13
Naudé, Peter
12
Ulaga, Wolfgang
12
Kowalkowski, Christian
11
Johnston, Wesley J.
10
Sharma, Arun
10
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
Mora Cortez, Roberto
8
Sridhar, Shrihari
8
Brennan, Ross
7
Grewal, Rajdeep
7
Mohan, Mayoor
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Bush, Alan J.
6
La Rocca, Antonella
6
Lilien, Gary L.
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Schwepker, Charles H. <Jr.>
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Albers, Sönke
5
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
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Institution
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German American Conference on Industrial Marketing <1984, Mainz>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Die Betriebswirtschaft : DBW
1
Journal of business-to-business marketing
1
Marketing intelligence & planning
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Source
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ECONIS (ZBW)
17
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1
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
2
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
3
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
4
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
5
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
6
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
7
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
8
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
Saved in:
9
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
10
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
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