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~person:"Backhaus, Klaus"
~person:"Henneberg, Stephan"
~subject:"Lieferantenmanagement"
~subject:"Preismanagement"
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Search: subject_exact:"Industrial marketing"
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Lieferantenmanagement
Preismanagement
B-to-B-Marketing
53
Business-to-business marketing
53
Theorie
16
Theory
16
Investitionsgütermarketing
14
Supplier relationship management
12
Business network
11
Deutschland
11
Germany
11
Unternehmensnetzwerk
11
Industrial goods
6
Industriegüter
6
Marketing
6
Bundling strategy
5
Leistungsbündel
5
USA
5
Beschaffung
4
Europa
4
Europe
4
Industrieprodukt
4
Marketing management
4
Marketingmanagement
4
Marketingtheorie
4
Procurement
4
United States
4
Firm performance
3
Großbritannien
3
Marketing theory
3
Marketingstrategie
3
United Kingdom
3
Unternehmenserfolg
3
Absatz
2
Automated manufacturing
2
Automatisierte Produktion
2
Beziehungsmarketing
2
Bibliometrics
2
Bibliometrie
2
Business-to-Business-Marketing
2
Cognition
2
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8
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Backhaus, Klaus
Henneberg, Stephan
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Hinterhuber, Andreas
13
Ulaga, Wolfgang
12
Naudé, Peter
11
Johnston, Wesley J.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
Mora Cortez, Roberto
8
Mohan, Mayoor
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Brennan, Ross
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Journal of business-to-business marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
13
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1
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
2
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
3
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
4
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
5
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
6
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
7
Exploring trust vis-à-vis reliance in business relationships : a qualitative analysis in the UK construction industry
Jiang, Zhizhong
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Marketing intelligence & planning
28
(
2010
)
6
,
pp. 706-722
Persistent link: https://www.econbiz.de/10009513558
Saved in:
8
Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
10
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
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