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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"LaPlaca, Peter J."
~person:"Rollins, Minna"
~subject:"Lieferantenmanagement"
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Search: subject:"Business-to-business marketing"
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Lieferantenmanagement
Business-to-business marketing
65
B-to-B-Marketing
64
Theorie
19
Theory
19
Investitionsgütermarketing
16
Deutschland
12
Germany
12
Marketing
11
Marketing management
10
Marketingmanagement
10
Supplier relationship management
10
Marketingtheorie
9
Marketing theory
8
Bibliometrics
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Bibliometrie
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Business-to-Business-Marketing
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High technology
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Hochtechnologie
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Industrial goods
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USA
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Bundling strategy
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Europa
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Integriertes Management
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Marktforschung
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Beschaffung
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Beziehungsmarketing
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Customer satisfaction
3
Innovationsmanagement
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Kundenzufriedenheit
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Market research
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German
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Backhaus, Klaus
Hofmaier, Richard
LaPlaca, Peter J.
Rollins, Minna
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Brennan, Ross
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Henneberg, Stephan
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
2
Source
All
ECONIS (ZBW)
10
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
4
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
5
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
6
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
7
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
8
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
9
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
10
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
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