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~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Rollins, Minna"
~type_genre:"Aufsatzsammlung"
~type_genre:"Festschrift"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
4
Business-to-business marketing
4
Investitionsgütermarketing
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2
Germany
2
High technology
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Hochtechnologie
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Backhaus, Klaus
Hofmaier, Richard
Rollins, Minna
Kleinaltenkamp, Michael
11
Jacob, Frank
5
Fließ, Sabine
4
Plinke, Wulff
4
Baaken, Thomas
3
Hinterhuber, Andreas
3
LaPlaca, Peter J.
3
Lilien, Gary L.
3
Baumgarth, Carsten
2
Büschken, Joachim
2
Ehret, Michael
2
Gey, Thomas
2
Glynn, Mark S.
2
Haase, Michaela
2
Kalka, Regine
2
Krämer, Andreas
2
Martin, Ludwig
2
Seebacher, Uwe G.
2
Snelgrove, Todd C.
2
Strothmann, Karl-Heinz
2
Totzek, Dirk
2
Weiber, Rolf
2
Beverland, Michael B.
1
Bongers, Franziska M.
1
Bruhn, Manfred
1
Cova, Bernhard
1
Droege, Walter
1
Droege, Walter P.
1
Drummond, Conor
1
Gaubinger, Kurt
1
Geiger, Ingmar
1
Grewal, Rajdeep
1
Hallén, Lars
1
Henrich, Michael
1
Homburg, Christian
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Keränen, Joona
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Kesting, Tobias
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ECONIS (ZBW)
4
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
2
Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000542418
Saved in:
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
4
Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen
Droege, Walter
(
ed.
);
Droege, Walter P.
(
ed.
); …
-
1993
Persistent link: https://www.econbiz.de/10014004519
Saved in:
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