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~person:"Backhaus, Klaus"
~person:"Huber, Frank"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Subject
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B-to-B-Marketing
Brand
Konsumentenverhalten
Theorie
124
Theory
124
Deutschland
117
Germany
114
Marketing
104
Consumer behaviour
93
Beziehungsmarketing
86
Marktforschung
84
Relationship marketing
84
Market research
78
Marketingmanagement
65
Brand management
57
Markenführung
57
Marketing management
57
Marketingtheorie
48
Marketing theory
44
Business-to-business marketing
42
Markenpolitik
35
Investitionsgütermarketing
33
Markenimage
32
India
27
Indien
27
Brand image
25
Conjoint analysis
24
Conjoint-Analyse
24
Lieferantenmanagement
22
Supplier relationship management
22
Internationales Marketing
21
Erfolgsfaktor
20
Estimation
20
Markenartikel
20
Schätzung
20
Customer satisfaction
18
Kundenzufriedenheit
18
Success factor
18
Werbewirkung
16
Advertising effects
15
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Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
81
Book / Working Paper
61
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Graue Literatur
22
Non-commercial literature
22
Aufsatz im Buch
19
Book section
19
Lehrbuch
7
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Case study
6
Fallstudie
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Textbook
5
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Reprint
2
Company information
1
Festschrift
1
Firmeninformation
1
Forschungsbericht
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
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Language
All
German
77
English
67
Author
All
Backhaus, Klaus
Huber, Frank
Khare, Arpita
Malhotra, Naresh K.
Han, Heesup
70
Wiedmann, Klaus-Peter
55
Bauer, Hans H.
54
Kleinaltenkamp, Michael
54
Mattila, Anna S.
50
Herrmann, Andreas
48
Loureiro, Sandra Maria Correia
47
Kumar, V.
45
Phau, Ian
45
Homburg, Christian
44
Verhoef, Peter C.
43
Hollebeek, Linda D.
41
Baumgarth, Carsten
40
Grewal, Dhruv
39
Melewar, T. C.
39
Bang, Nguyen
37
Gierl, Heribert
37
Ko, Eunju
37
Dwivedi, Yogesh Kumar
36
Esch, Franz-Rudolf
36
Keller, Kevin Lane
36
Burmann, Christoph
35
Cova, Bernard
34
Usman, Osly
34
Walsh, Gianfranco
34
Romaniuk, Jenni
33
Vrontis, Demetris
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Swoboda, Bernhard
32
De Chernatony, Leslie
31
Sharma, Piyush
31
Chintagunta, Pradeep K.
30
Balaji, M. S.
29
Rajagopal
29
Dawes, John
28
Paul, Justin
28
Sheth, Jagdish N.
28
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Institution
All
Center of Market Oriented Product and Production Management
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Johannes Gutenberg-Universität Mainz
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
All
Reihe: Marketing : MAR
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of business-to-business marketing
4
Psychology & marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Gabler Edition Wissenschaft
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
SpringerLink / Bücher
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
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Source
All
ECONIS (ZBW)
142
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1
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142
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
3
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
4
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
5
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
8
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
9
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
10
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
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