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~person:"Backhaus, Klaus"
~person:"McTavish, Ronald"
~person:"Rosenbröijer, Carl-Johan"
~subject:"Industrial organization"
~subject:"Supplier relationship management"
~type:"book"
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Search: subject_exact:"Industriegüter"
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Industrial organization
Supplier relationship management
Industrial goods
8
Industriegüter
8
B-to-B-Marketing
7
Business-to-business marketing
7
Theorie
7
Theory
7
Investitionsgütermarketing
6
Lieferantenmanagement
6
Marketing
5
Deutschland
4
Germany
4
Industrieprodukt
4
Marketingstrategie
3
Absatz
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Beschaffung
1
Betriebswirtschaftslehre
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1
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Bundling strategy
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Business economics
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Consumer behaviour
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Finnland
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Industrie
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Industriebetrieb
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Industriemarkt
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Leistungsbündel
1
Manufacturing industries
1
Marketing management
1
Marketingmanagement
1
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1
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1
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1
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Language
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German
5
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Backhaus, Klaus
McTavish, Ronald
Rosenbröijer, Carl-Johan
Alexander, Ralph S.
4
Cross, James S.
4
Hill, Richard M.
3
Herbst, Uta
2
Pförtsch, Waldemar A.
2
Seker, Murat
2
Smolny, Werner
2
Voeth, Markus
2
??eker, Murat
1
Ammann, Paul
1
Axelsson, Björn
1
Bengtsson, Maria
1
Bode, Andreas
1
Brinkmann, Jörg
1
Chisnall, Peter M.
1
Chisnall, Peter Michael
1
Cunningham, Ross M.
1
Dodge, H. R.
1
Dodge, H. Robert
1
Doorn, Jenny van
1
Frederick, John Hutchinson
1
Homburg, Christian
1
Jensen, Ove
1
Keller, Kevin Lane
1
Kerndl, Gerald
1
Kock, Sören
1
Kotler, Philip
1
Krummenerl, Markus
1
Lundgren-Henriksson, Eva-Lena
1
Maitland, Angus
1
Meffert, Heribert
1
Michi, Ines
1
Näsholm, Malin H.
1
Rühl, Günter
1
Schmid, Michael
1
Schneider, Helmut
1
Schneider, Janna
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Forskningsrapporter från Svenska Handelshögskolan
1
Macmillan studies in marketing management
1
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ECONIS (ZBW)
7
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1
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
6
The changing relationships and strategic identities of actors in an industrial distribution channel : a study of distribution channels for A4 paper in Finland
Rosenbröijer, Carl-Johan
-
1994
Persistent link: https://www.econbiz.de/10000147193
Saved in:
7
Industrial marketing
McTavish, Ronald
-
1980
Persistent link: https://www.econbiz.de/10013487024
Saved in:
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