Industrial marketing
Ronald MacTavish; Angus Maitland
| Year of publication: |
1980
|
|---|---|
| Authors: | McTavish, Ronald |
| Other Persons: | Maitland, Angus (contributor) |
| Publisher: |
London [u.a.] : Macmillan |
| Subject: | Industriemarkt | Absatz | B-to-B-Marketing | Business-to-business marketing | Industriegüter | Industrial goods | Marketing | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | Industriebetrieb |
| Extent: | 204 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 180 - 199 |
| ISBN: | 0-333-27431-8 ; 0-333-27488-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013487024