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~person:"Backhaus, Klaus"
~person:"O'Cass, Aron"
~person:"Perreault, William D."
~subject:"Brand image"
~subject:"Consumer behaviour"
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Brand image
Consumer behaviour
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68
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Backhaus, Klaus
O'Cass, Aron
Perreault, William D.
Keller, Kevin Lane
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Esch, Franz-Rudolf
8
Gierl, Heribert
8
Homburg, Christian
8
Ko, Eunju
8
Melewar, T. C.
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Bauer, Hans H.
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Šerić, Maja
7
Bruwer, Johan
6
Foxall, Gordon R.
6
MacInnis, Deborah J.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
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5
Eisend, Martin
5
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5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
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5
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5
Neslin, Scott A.
5
Pauwels, Koen
5
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European journal of marketing : EJM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
5
"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik
;
Blechschmidt, Boris
;
Backhaus, Klaus
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
Saved in:
6
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
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