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~person:"Backhaus, Klaus"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~subject:"Preismanagement"
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Search: subject_exact:"Industrial marketing"
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Konsumentenverhalten
Lieferantenmanagement
Preismanagement
B-to-B-Marketing
35
Business-to-business marketing
35
Theorie
16
Theory
16
Investitionsgütermarketing
14
Deutschland
11
Germany
11
Industrial goods
6
Industriegüter
6
Supplier relationship management
6
Bundling strategy
5
Leistungsbündel
5
Marketing
5
Europa
4
Europe
4
Industrieprodukt
4
Beschaffung
3
Business-to-Business-Marketing
3
Marketing management
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Marketingmanagement
3
Marketingstrategie
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Marketingtheorie
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3
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Backhaus, Klaus
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Hinterhuber, Andreas
13
Ulaga, Wolfgang
13
Homburg, Christian
11
Johnston, Wesley J.
11
Kowalkowski, Christian
11
Naudé, Peter
11
Sharma, Arun
10
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Mora Cortez, Roberto
8
Grewal, Rajdeep
7
Lilien, Gary L.
7
Mohan, Mayoor
7
Rodríguez, Rocío
7
Agnihotri, Raj
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Parvinen, Petri
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Aarikka-Stenroos, Leena
5
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Brown, Brian P.
5
Bush, Alan J.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Source
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ECONIS (ZBW)
8
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1
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
2
Biased tariff choices : exploring role effects in B to B settings
Backhaus, Klaus
;
Koch, Matthias
;
Stingel, Susanne
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10009412777
Saved in:
3
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
5
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
6
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
7
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
8
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
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