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~person:"Backhaus, Klaus"
~type_genre:"Glossar enthalten"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Marketing-Kommunikation"
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Marketing management
8
Marketingmanagement
8
Theorie
7
Theory
7
International market entry
6
International marketing
6
Internationaler Markteintritt
6
Internationales Marketing
6
Deutschland
3
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2
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Backhaus, Klaus
Kotler, Philip
43
Kerin, Roger A.
21
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20
Kuß, Alfred
20
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18
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18
Hartley, Steven W.
17
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16
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15
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14
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13
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11
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10
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10
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9
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9
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9
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9
Becker, Jochen
8
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8
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8
Burmann, Christoph
7
Hawkins, Del I.
7
Kirchgeorg, Manfred
7
Krohmer, Harley
7
Schneider, Willy
7
Voeth, Markus
7
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6
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6
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6
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ECONIS (ZBW)
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1
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
2
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2009
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10003836773
Saved in:
3
Strategisches Marketing
Backhaus, Klaus
;
Schneider, Helmut
-
2007
Persistent link: https://www.econbiz.de/10003400767
Saved in:
4
International marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2005
Persistent link: https://www.econbiz.de/10002400455
Saved in:
5
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
6
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
7
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
8
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
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