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~person:"Badgaiyan, Anant Jyoti"
~subject:"Brand image"
~subject:"Personality psychology"
~type:"article"
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Brand image
Personality psychology
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Badgaiyan, Anant Jyoti
Bagozzi, Richard P.
7
Sarkar, Abhigyan
7
Septianto, Felix
7
Loureiro, Sandra Maria Correia
6
Orth, Ulrich R.
5
Coleman, Nicole Verrochi
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Mitas, Ondrej
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Mukherjee, Jaydeep
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IIMB management review
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
2
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
Saved in:
3
Intrinsic factors affecting impulsive buying behaviour : evidence from India
Badgaiyan, Anant Jyoti
;
Verma, Anshul
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10010388538
Saved in:
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