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~person:"Badrinarayanan, Vishag"
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Beziehungsmarketing
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Badrinarayanan, Vishag
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Hollebeek, Linda D.
50
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
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31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Journal of business research : JBR
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European journal of marketing
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Journal of business logistics
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Journal of retailing and consumer services
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The journal of business & industrial marketing
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The journal of product & brand management
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ECONIS (ZBW)
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1
Building upstream supplier capabilities for downstream customization : the role of collaboration capital
Madhavaram, Sreedhar
;
Hall, Kenneth
;
Ghosh, Amit K.
; …
- In:
Journal of business logistics
45
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014477664
Saved in:
2
Relational exchanges in the sales domain : a review and research agenda through the lens of commitment-trust theory of relationship marketing
Badrinarayanan, Vishag
;
Ramachandran, Indu
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014551991
Saved in:
3
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
4
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
5
Shoppers' attachment with retail stores : antecedents and impact on patronage intentions
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 371-378
Persistent link: https://www.econbiz.de/10012114180
Saved in:
6
Relationship marketing strategy : an operant resource perspective
Madhavaram, Sreedhar
;
Granot, Elad
;
Badrinarayanan, Vishag
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 275-283
Persistent link: https://www.econbiz.de/10010382833
Saved in:
7
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
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