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~person:"Badrinarayanan, Vishag"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
8
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8
Brand image
5
Markenimage
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Brand management
4
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4
Beziehungsmarketing
3
Einzelhandel
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Brand prominence
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Cognition
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Online-Handel
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Aftermarket offerings
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Aftermarkets
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Asset specificity
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Consumer-brand relationships
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Badrinarayanan, Vishag
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Hollebeek, Linda D.
52
Diamantopoulos, Adamantios
51
Rock, Bram de
51
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Journal of business research : JBR
3
Journal of retailing and consumer services
2
The journal of product & brand management
2
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
2
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
3
Shoppers' attachment with retail stores : antecedents and impact on patronage intentions
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 371-378
Persistent link: https://www.econbiz.de/10012114180
Saved in:
4
Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag
;
Becerra, Enrique P.
- In:
Journal of business research : JBR
105
(
2019
),
pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
Saved in:
5
Brand resonance in franchising relationships : a franchisee-based perspective
Badrinarayanan, Vishag
;
Suh, Taewon
;
Kim, Kyung-Min
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3943-3950
Persistent link: https://www.econbiz.de/10011553796
Saved in:
6
Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers
Badrinarayanan, Vishag
;
Becerra, Enrique P.
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1013-1020
Persistent link: https://www.econbiz.de/10010437685
Saved in:
7
The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
Saved in:
8
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag
;
Becerra, Enrique P.
;
Kim, Chung-hyun
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
Saved in:
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