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~person:"Baeza, Julia"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type:"article"
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Baeza, Julia
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Journal of marketing management : MM
1
Marketing performativity : theories, practices and devices
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Construction of silence on issues of sustainability through branding in the
fashion
market
Soler, Cecilia
;
Baeza, Julia
;
Svard, Camilla
- In:
Marketing performativity : theories, practices and devices
,
(pp. 219-246)
.
2017
Persistent link: https://www.econbiz.de/10011616343
Saved in:
2
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
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