Construction of silence on issues of sustainability through branding in the fashion market
Cecilia Soler, Julia Baeza, Camilla Svard
| Year of publication: |
2017
|
|---|---|
| Authors: | Soler, Cecilia ; Baeza, Julia ; Svard, Camilla |
| Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 219-246
|
| Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Bauwirtschaft | Construction industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616343