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~person:"Bagozzi, Richard P."
~person:"Cleveland, Mark"
~person:"Moschis, George P."
~subject:"Ethik"
~subject:"Market segmentation"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Consumer Behaviour"
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Ethik
Market segmentation
Consumer behaviour
109
Konsumentenverhalten
109
Cultural identity
18
Kulturelle Identität
18
Emotion
16
Globalization
15
Brand management
14
Globalisierung
14
Markenführung
14
Lebensverlauf
12
Life course
12
Elderly people
11
Ältere Menschen
11
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10
Nationalkultur
10
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9
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9
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9
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Welt
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Markenartikel
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Marktsegmentierung
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English
14
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Bagozzi, Richard P.
Cleveland, Mark
Moschis, George P.
Arli, Denni
14
Vitell, Scott J.
11
Tjiptono, Fandy
9
Van Kenhove, Patrick
9
Chowdhury, Rafi M. M. I.
8
De Bock, Tine
7
Septianto, Felix
7
Chatzidakis, Andreas
6
Mortimer, Gary
6
Shaw, Deirdre
6
Smith, N. Craig
6
Bruwer, Johan
5
Chawla, Deepak
5
Culiberg, Barbara
5
Dolnicar, Sara
5
Lee, Joon Sung
5
Parsad, Chandan
5
Prashar, Sanjeev
5
Ryoo, Yuhosua
5
Sands, Sean
5
Bauer, Hans H.
4
Chan, Ricky Y. K.
4
D'Souza, Clare M.
4
Hoffmann, Stefan
4
Kwak, Dae Hee
4
Neslin, Scott A.
4
Olsen, Janeen E.
4
Rundle-Thiele, Sharyn
4
Singh, Jatinder Jit
4
Sondhi, Neena
4
Szech, Nora
4
Thach, Liz
4
Vijay, T. Sai
4
Walsh, Gianfranco
4
Winterich, Karen Page
4
Akhtar, Pervaiz
3
Ali, Abbas J.
3
Ariely, Dan
3
Bajde, Domen
3
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Journal of business research : JBR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Betriebswirtschaftliche Diskussionsbeiträge
1
International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of nonprofit & public sector marketing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Marketing : journal of research and management
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The journal of brand management : an international journal
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ECONIS (ZBW)
14
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Cultural cognition and endorser scandal : impact of consumer information processing mode on moral judgment in the endorsement context
Lee, Joon Sung
;
Kwak, Dae Hee
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 906-917
Persistent link: https://www.econbiz.de/10012581673
Saved in:
3
The role of shame and virtues in the self-regulation of decisions to engage in digital piracy
Herjanto, Halimin
;
Bagozzi, Richard P.
;
Gaur, Sanjaya Singh
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10012668399
Saved in:
4
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
5
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
6
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
7
Here, there and everywhere : a study of consumer centrism
Prince, Melvin
;
Davies, Mark A. P.
;
Cleveland, Mark
; …
- In:
International marketing review
33
(
2016
)
5
,
pp. 715-754
Persistent link: https://www.econbiz.de/10011620308
Saved in:
8
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 333-356
Persistent link: https://www.econbiz.de/10011287125
Saved in:
9
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
10
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
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