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~person:"Bagozzi, Richard P."
~person:"Heitmann, Mark"
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~subject:"Mass customization"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Mass customization
Consumer behaviour
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Bagozzi, Richard P.
Heitmann, Mark
Herrmann, Andreas
Laroche, Michel
Bellis, Emanuel de
4
Franke, Nikolaus
3
Choi, Tsan-Ming
2
Dellaert, Benedict G. C.
2
Guo, Shu
2
Hildebrand, Christian
2
Ito, Kenichi
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1
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Alptekinoglu, Aydin
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of marketing research
1
Journal of retailing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
8
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1
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
3
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
4
Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
Saved in:
5
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
6
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
7
Sequential choices in product customization : conceptual framework and research propositions
Heitmann, Mark
- In:
Die Unternehmung : Swiss journal of business research …
62
(
2008
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10003720748
Saved in:
8
Produktkonfiguration als Präferenzkonstruktion
Heitmann, Markt
;
Herrmann, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10003336395
Saved in:
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