Sequential choices in product customization : conceptual framework and research propositions
Year of publication: |
2008
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Authors: | Heitmann, Mark |
Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 62.2008, 3, p. 235-254
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Subject: | Produktdifferenzierung | Product differentiation | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour | Sequentielle Entscheidung | Sequential decision making |
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