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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Pelsmacker, Patrick de"
~source:"econis"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
190
Konsumentenverhalten
190
Brand management
30
Markenführung
30
Brand image
26
Markenimage
26
Advertising effects
25
Werbewirkung
25
Brand
21
Emotion
21
Markenartikel
21
Beziehungsmarketing
18
Relationship marketing
18
Advertising
17
Werbung
17
Cultural identity
14
Globalisierung
14
Globalization
14
Kulturelle Identität
14
Online retailing
13
Online-Handel
13
Internet marketing
12
Online-Marketing
12
International marketing
10
Internationales Marketing
10
Personality psychology
10
Persönlichkeitspsychologie
10
Product Placement
10
Product placement
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Welt
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World
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Automotive industry
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Cognition
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Kfz-Industrie
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188
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Article in journal
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190
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27
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27
Collection of articles of several authors
10
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10
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Graue Literatur
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2
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2
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1
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1
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Language
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English
164
German
26
Author
All
Bagozzi, Richard P.
Herrmann, Andreas
Laroche, Michel
Pelsmacker, Patrick de
Han, Heesup
113
Mattila, Anna S.
96
Lusk, Jayson L.
75
Gierl, Heribert
70
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
58
Jang, Soocheong
57
Belk, Russell W.
55
Paul, Justin
54
Ko, Eunju
49
Walsh, Gianfranco
48
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Dens, Nathalie
34
Moschis, George P.
34
Wu, Luorong
34
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Journal of business research : JBR
32
Psychology & marketing
9
Journal of the Academy of Marketing Science
7
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
International marketing review
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of retailing
4
The journal of brand management : an international journal
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of service research
2
Marketing : journal of research and management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Electronic commerce research
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
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ECONIS (ZBW)
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1
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
7
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
8
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
9
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
10
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
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