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~person:"Bagozzi, Richard P."
~person:"Herrmann, Andreas"
~person:"Laroche, Michel"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Consumer behaviour
181
Konsumentenverhalten
181
Relationship marketing
32
Brand image
24
Markenimage
24
Brand management
23
Markenführung
23
Customer satisfaction
22
Kundenzufriedenheit
22
Emotion
21
Brand
19
Markenartikel
19
Cultural identity
16
Kulturelle Identität
16
Dienstleistungsqualität
13
Globalisierung
13
Globalization
13
Online retailing
13
Online-Handel
13
Service quality
13
Personality psychology
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Persönlichkeitspsychologie
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Cognition
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Kognition
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Welt
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World
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Gambling
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Germany
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Internationales Marketing
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Article in journal
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32
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English
25
German
7
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Bagozzi, Richard P.
Herrmann, Andreas
Laroche, Michel
Wong, IpKin Anthony
Han, Heesup
39
Hollebeek, Linda D.
31
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Verhoef, Peter C.
18
Ahn, Jiseon
17
Kumar, V.
17
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Balaji, M. S.
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Das, Gopal
13
Grewal, Dhruv
13
Lemon, Katherine N.
13
McDonald, Heath
13
Sesé, F. Javier
13
Tanford, Sarah
13
Bilgihan, Anil
12
Evanschitzky, Heiner
12
Fetscherin, Marc
12
Gustafsson, Anders
12
Kumar, Vikas
12
Leckie, Civilai
12
Rahman, Zillur
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
Veloutsou, Cleopatra
12
Walsh, Gianfranco
12
Johnson, Lester W.
11
Keiningham, Timothy
11
King, Ceridwyn
11
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International journal of hospitality management
4
Journal of travel and tourism marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Journal of business research : JBR
2
Marketing letters : a journal of research in marketing
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Asia Pacific journal of marketing and logistics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing
1
The journal of services marketing
1
The service industries journal
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ECONIS (ZBW)
32
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32
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1
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
2
When festitivity meets heritage site : co-developed experience through the lens of situated cognition
Wen, Huijun
;
Wong, IpKin Anthony
;
Fan, Yulan
;
Leong, …
- In:
Journal of travel and tourism marketing
39
(
2022
)
5
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013483075
Saved in:
3
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
4
A multilevel synthesis of subjective and objective measures of foodservices in the experience process
Wen, Huijun
;
Wong, IpKin Anthony
;
Kim, Seongseop
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328008
Saved in:
5
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
6
Cocreation of the hospitality brand experience: a triadic interaction model
Lin, Zhiwei
;
Wong, IpKin Anthony
- In:
Journal of vacation marketing
26
(
2020
)
4
,
pp. 412-426
Persistent link: https://www.econbiz.de/10012265226
Saved in:
7
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
8
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
9
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
10
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
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