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~person:"Bagozzi, Richard P."
~person:"Kawohl, Julian"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
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Consumer behaviour
Kundenorientierung
Konsumentenverhalten
69
Beziehungsmarketing
64
Relationship marketing
64
Brand management
29
Markenführung
29
Marketingmanagement
23
Emotion
20
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17
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12
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English
70
German
4
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Bagozzi, Richard P.
Kawohl, Julian
Verhoef, Peter C.
Han, Heesup
93
Mattila, Anna S.
76
Huber, Frank
56
Phau, Ian
54
Loureiro, Sandra Maria Correia
50
Wiedmann, Klaus-Peter
49
Bauer, Hans H.
46
Jang, Soocheong
46
Gierl, Heribert
40
Hollebeek, Linda D.
40
Homburg, Christian
40
Bruhn, Manfred
39
Bang, Nguyen
36
Khare, Arpita
36
Walsh, Gianfranco
36
Herrmann, Andreas
34
Ko, Eunju
33
Kumar, V.
33
Swoboda, Bernhard
33
Dwivedi, Yogesh Kumar
32
Rajagopal
32
Usman, Osly
31
Melewar, T. C.
30
Septianto, Felix
30
Vrontis, Demetris
30
Hyun, Sunghyup Sean
29
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Sarkar, Abhigyan
28
Wu, Luorong
28
Dawes, John
27
Foxall, Gordon R.
27
Paul, Justin
27
Wong, IpKin Anthony
27
Bilgihan, Anil
26
Chintagunta, Pradeep K.
26
Diamantopoulos, Adamantios
26
Funk, Daniel C.
26
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Erasmus Research Institute of Management
3
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2
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ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
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British journal of management
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Gabler Research
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Sustainable Development Goals (SDGs)
1
Taylor & Francis eBooks
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ECONIS (ZBW)
71
USB Cologne (business full texts)
2
USB Cologne (EcoSocSci)
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
6
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
7
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
8
Consumer perceptions of sustainable development goals : conceptualization, measurement and contingent effects
Foroudi, Pantea
;
Marvi, Reza
;
Cuomo, Maria T.
;
Bagozzi, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1157-1183
Persistent link: https://www.econbiz.de/10014336264
Saved in:
9
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
10
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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