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~person:"Bakır, Mahmut"
~person:"Castro, Ignacio"
~person:"Schmidt, Steffen"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Partial least squares
7
Partielle kleinste Quadrate
7
Consumer behaviour
4
partial least squares
3
Beziehungsmarketing
2
Brand image
2
Customer satisfaction
2
Firm performance
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Bakır, Mahmut
Castro, Ignacio
Schmidt, Steffen
Huber, Frank
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3
Ahrholdt, Dennis
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Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I
1
European management journal
1
Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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ECONIS (ZBW)
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Purchase intention toward green airlines and willingness to pay more : extending the theory of planned behavior
Akan, Şahap
;
Özdemir, Emircan
;
Bakır, Mahmut
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 123-143)
.
2022
Persistent link: https://www.econbiz.de/10013440355
Saved in:
2
A mediating and multigroup analysis of customer loyalty
Picón-Berjoyo, Araceli
;
Ruiz-Moreno, Carolina
;
Castro, …
- In:
European management journal
34
(
2016
)
6
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011625096
Saved in:
3
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
4
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
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