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~person:"Baker, Michael John"
~person:"Reinecke, Sven"
~person:"Shultz, Clifford J."
~person:"Varey, Richard J."
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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Baker, Michael John
Reinecke, Sven
Shultz, Clifford J.
Varey, Richard J.
Layton, Roger A.
8
Tadajewski, Mark
7
Hunt, Shelby D.
4
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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Australasian marketing journal
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
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1
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
3
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Saved in:
4
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
5
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
Saved in:
6
Marketing in the flourishing society megatrend
Varey, Richard J.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
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