//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baker, Stephen"
~person:"Jaworski, Bernard J."
~source:"econis"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing management
20
Marketingmanagement
20
Marketing
7
Marketing theory
7
Market orientation
4
Computer-assisted marketing
3
IT-gestütztes Marketing
3
Market research
3
Marktforschung
3
USA
3
United States
3
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Online-Marketing
2
Advertising
1
Beziehungsmarketing
1
Brand image
1
Comparison
1
Competitor orientation
1
Consumer behaviour
1
Corporate culture
1
Cross-cultural management
1
Customer orientation
1
Decision
1
Disruptive marketing strategy
1
Driving markets
1
E-commerce
1
Electronic Commerce
1
Entscheidung
1
Ethnography
1
Ethnologie
1
Ethnology
1
Feldforschung
1
Field research
1
Field work
1
IT management
1
IT-Management
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
5
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Konferenzschrift
1
Language
All
English
7
Author
All
Baker, Stephen
Jaworski, Bernard J.
Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Grönroos, Christian
5
Pilarczyk, Bogna
5
Bruhn, Manfred
4
Freiling, Jörg
4
Kollmann, Tobias
4
Lehmann, Donald R.
4
Baker, Michael John
3
Bliemel, Friedhelm
3
Claßen, Matthias
3
Di Benedetto, C. Anthony
3
Diamantopoulos, Adamantios
3
Dibb, Sally
3
Doherty, Anne Marie
3
Hammann, Peter
3
Kitchen, Philip J.
3
Madhavaram, Sreedhar
3
Opresnik, Marc Oliver
3
Saren, Michael
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
more ...
less ...
Institution
All
American Marketing Association
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Published in...
All
Journal of marketing management : MM
2
Marketing theory and applications
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
2
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
3
Methods and practices of marketing research
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515443
Saved in:
4
Marketing information system
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515445
Saved in:
5
Planning and management of advertising and marketing
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515446
Saved in:
6
Internet marketing
Baker, Stephen
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10011515449
Saved in:
7
1993 AMA Winter Educators' Conference
Varadarajan, Rajan
(
ed.
);
Jaworski, Bernard J.
(
contributor
)
-
Winter Educators' Conference <1993, Newport Beach, Calif.>
-
1993
Persistent link: https://www.econbiz.de/10013274791
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->