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~person:"Baker, Thomas A., III."
~person:"Cho, Heetae"
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Baker, Thomas A., III.
Cho, Heetae
Kunkel, Thilo
14
Heere, Bob
11
Funk, Daniel C.
10
Biscaia, Rui
9
Ko, Yong Jae
9
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8
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7
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7
James, Jeffrey D.
7
O'Reilly, Norm
7
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7
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6
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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5
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5
Shuv-Ami, Avichai
5
Su, Yiran
5
Walker, Matthew
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Welty Peachey, Jon
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4
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Innovation: organization & management : IOM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
3
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
4
Sport tourists' team identification and revisit intention : looking at the relationship through a nostalgic lens
Cho, Heetae
;
Joo, Dongoh
;
Woosnam, Kyle Maurice
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
6
,
pp. 1002-1025
Persistent link: https://www.econbiz.de/10012259609
Saved in:
5
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
6
Examining nostalgia in sport tourism : the case of US college football fans
Cho, Heetae
;
Joo, Dongoh
;
Chi, Christina G.
- In:
Tourism management perspectives : TMP
29
(
2019
),
pp. 97-104
Persistent link: https://www.econbiz.de/10011998108
Saved in:
7
Sport tourists' nostalgia and its effect on attitude and intentions : a multilevel approach
Cho, Heetae
;
Joo, Dongoh
;
Moore, DeWayne
;
Norman, William C.
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128969
Saved in:
8
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
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