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~person:"Baker, Thomas A., III."
~person:"Funk, Daniel C."
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Brand management
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Sportmarketing
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Baker, Thomas A., III.
Funk, Daniel C.
Kunkel, Thilo
15
Heere, Bob
11
Biscaia, Rui
9
Ko, Yong Jae
9
Ballouli, Khalid
8
Doyle, Jason P.
8
Chanavat, Nicolas
7
Filo, Kevin
7
James, Jeffrey D.
7
O'Reilly, Norm
7
Zhang, James J.
7
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6
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6
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6
Richelieu, André
6
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5
Chadwick, Simon
5
Dickson, Geoff
5
Dwyer, Brendan
5
Hill, Brad
5
Kaplanidou, Kyriaki
5
Kim, Yu Kyoum
5
Pedersen, Paul M.
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Walker, Matthew
5
Welty Peachey, Jon
5
Williams, Antonio S.
5
Yoshida, Masayuki
5
Andreff, Wladimir
4
Asada, Akira
4
Bodet, Guillaume
4
Byon, Kevin K.
4
Chalip, Laurence Hilmond
4
Cheong, Yunjae
4
Cho, Heetae
4
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4
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Journal of sport management : the official journal of the North American Society of Sport Management
5
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Innovation: organization & management : IOM
1
International journal of sport management and marketing : IJSMM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
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ECONIS (ZBW)
14
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1
Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Journal of service management
35
(
2024
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
Saved in:
2
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
3
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
4
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
5
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
6
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
7
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
8
The impact of fan identification and notification on survey response and data quality
Jordan, Jeremy Scott
;
Brandon-Lai, Simon
;
Sato, Mikihiro
; …
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10010355396
Saved in:
9
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
10
Exploring sport brand development strategies to strengthen consumer involvement with the product : the case of the Australian A-League
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10010425628
Saved in:
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