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~person:"Baker, Thomas A., III."
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Brand management
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Sports marketing
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Professional sports
4
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Baker, Thomas A., III.
Funk, Daniel C.
22
Kunkel, Thilo
21
Ko, Yong Jae
18
Biscaia, Rui
16
McDonald, Heath
16
Dwyer, Brendan
14
Drayer, Joris
13
Heere, Bob
13
Kim, Yu Kyoum
13
Kwak, Dae Hee
13
James, Jeffrey D.
12
Ballouli, Khalid
11
Doyle, Jason P.
11
Greenwell, T. Christopher
11
Pedersen, Paul M.
11
Shapiro, Stephen L.
11
Uhrich, Sebastian
11
Byon, Kevin K.
10
Breuer, Christoph
9
Filo, Kevin
9
Inoue, Yuhei
9
Yoshida, Masayuki
9
Zhang, James J.
9
Asada, Akira
8
Bennett, Gregg
8
Cho, Heetae
8
Katz, Matthew
8
Koronios, Konstantinos
8
O'Reilly, Norm
8
Shuv-Ami, Avichai
8
Chanavat, Nicolas
7
Dickson, Geoff
7
Fink, Janet S.
7
Karg, Adam
7
Richelieu, André
7
Schreyer, Dominik
7
Ahn, Taesoo
6
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6
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
Innovation: organization & management : IOM
1
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ECONIS (ZBW)
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The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
3
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
4
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
5
Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.
;
Salge, Carolina Alves de Lima
;
Baker, …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
Saved in:
6
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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