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~person:"Baker, Thomas A., III."
~subject:"Brand management"
~subject:"Persönlichkeitspsychologie"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
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Brand management
Persönlichkeitspsychologie
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Sports marketing
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Consumer behaviour
4
Konsumentenverhalten
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Markenführung
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Professional sports
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Baker, Thomas A., III.
Kunkel, Thilo
16
Funk, Daniel C.
13
Heere, Bob
12
Biscaia, Rui
10
Doyle, Jason P.
10
Filo, Kevin
9
Ko, Yong Jae
9
Ballouli, Khalid
8
Inoue, Yuhei
8
James, Jeffrey D.
8
Breuer, Christoph
7
Chanavat, Nicolas
7
O'Reilly, Norm
7
Pedersen, Paul M.
7
Shuv-Ami, Avichai
7
Zhang, James J.
7
Bennett, Gregg
6
Chadwick, Simon
6
Dickson, Geoff
6
Fink, Janet S.
6
Greenwell, T. Christopher
6
Richelieu, André
6
Su, Yiran
6
Yoshida, Masayuki
6
Burmann, Christoph
5
Byon, Kevin K.
5
Du, James
5
Dwyer, Brendan
5
Hill, Brad
5
Kaplanidou, Kyriaki
5
Katz, Matthew
5
Kim, Yu Kyoum
5
Kwak, Dae Hee
5
Walker, Matthew
5
Wear, Henry
5
Welty Peachey, Jon
5
Williams, Antonio S.
5
Andreff, Wladimir
4
Asada, Akira
4
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Innovation: organization & management : IOM
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
4
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The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
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2
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
3
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
4
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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