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~person:"Baker, Thomas L."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"United States"
~subject:"Werbewirkung"
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Baker, Thomas L.
Beatty, Sharon E.
6
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5
Arnold, Todd J.
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Ozcan, Timucin
4
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Journal of marketing theory and practice
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ECONIS (ZBW)
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From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior
Johnson, Catherine M.
;
Tariq, Ayesha
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10011951433
Saved in:
2
The importance of product/service quality for frontline marketing employee outcomes : the moderating effect of leader-member exchange (LMX)
Hall, Kristina K. Lindsey
;
Baker, Thomas L.
;
Andrews, …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011450444
Saved in:
3
The influence of the racial mix of other customers on black consumers' anger following a plausibly prejudicial service failure
Meyer, Tracy
;
Baker, Thomas L.
- In:
Journal of marketing theory and practice
18
(
2010
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10008666969
Saved in:
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