The influence of the racial mix of other customers on black consumers' anger following a plausibly prejudicial service failure
Year of publication: |
2010
|
---|---|
Authors: | Meyer, Tracy ; Baker, Thomas L. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 18.2010, 4, p. 361-376
|
Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Ethnische Diskriminierung | Ethnic discrimination | Schwarze Menschen | Black people | USA | United States |
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