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~person:"Balabanis, George"
~person:"Bruhn, Manfred"
~person:"Magnusson, Peter"
~subject:"Brand management"
~subject:"Measurement"
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Brand management
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19
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19
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16
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13
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13
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Balabanis, George
Bruhn, Manfred
Magnusson, Peter
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Jaffe, Eugene D.
4
Klein, Kristina
4
Lee, Sangwon
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
4
Westjohn, Stanford A.
4
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3
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3
Bianchi, Constanza
3
Bruno, Pascal
3
Bruwer, Johan
3
Buhmann, Alexander
3
Checchinato, Francesca
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Mandler, Timo
3
Merunka, Dwight
3
Rashid, Arooj
3
Rojas-Méndez, José
3
Rosker, Eduardo
3
Sethuraman, Raj
3
Vescovi, Tiziano
3
Völckner, Franziska
3
Wang, Cheng Lu
3
Yeniceri, Tulay
3
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2
Arora, Amit
2
Arora, Anshu
2
Avdan, Oksana
2
Bai, Serhii
2
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2
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Journal of international marketing
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International marketing review
2
Entrepreneurship in international marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
10
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
5
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
6
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
7
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
8
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
9
Swissness als Erfolgsfaktor : Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung
Bruhn, Manfred
;
Schwarz, Jürgen
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10009551630
Saved in:
10
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
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