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~person:"Balabanis, George"
~person:"Melewar, T. C."
~person:"Westjohn, Stanford A."
~subject:"Attitudinal measures"
~subject:"Brand management"
~subject:"Tourismusmarketing"
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Balabanis, George
Melewar, T. C.
Westjohn, Stanford A.
Pike, Steven
7
Stylidis, Dimitrios
7
Chen, Chun-Chu
6
Diamantopoulos, Adamantios
6
Giraldi, Janaina de Moura Engracia
6
Alvarez, Maria D.
5
Bruwer, Johan
5
Cai, Liping A.
5
Lehto, Xinran Y.
5
Papadopoulos, Nicolas G.
5
Campo, Sara
4
Checchinato, Francesca
4
De Nisco, Alessandro
4
Elliot, Statia
4
Hahm, Jeeyeon
4
Jaffe, Eugene D.
4
Li, Mimi
4
Magnusson, Peter
4
Mariutti, Fabiana Gondim
4
Stepchenkova, Svetlana
4
Tasci, Asli DA
4
Aiello, Gaetano
3
Asha Devi
3
Barnes, Liz
3
Bianchi, Constanza
3
Breiter Terry, Deborah
3
Chahal, Hardeep
3
Echeverri, Lina Maria
3
Grudecka, Anna
3
Guzman, Francisco
3
Hamzaoui-Essoussi, Leila
3
Higgins, David M.
3
Khoo-Lattimore, Catheryn
3
Klein, Kristina
3
Konecnik Ruzzier, Maja
3
Kotsi, Filareti
3
Lee, Sangwon
3
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International marketing review
3
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3
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2
Corporate reputation review : an international journal
1
Entrepreneurship in international marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of destination marketing & management
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ECONIS (ZBW)
14
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
3
Exploring Czechs' and Greeks' mental associations of London : a tourist destination or a place to live in?
Stylidis, Dimitrios
;
Cherifi, Barbora
;
Melewar, T. C.
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012548402
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
6
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
7
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
8
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
9
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
10
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
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