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~person:"Balachander, Subramanian"
~person:"Boks, Casper"
~person:"Dell'Era, Claudio"
~person:"Heitmann, Mark"
~subject:"Brand management"
~subject:"New product development"
~subject:"Wettbewerb"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktdesign"
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Brand management
New product development
Wettbewerb
Product design
29
Produktgestaltung
29
Innovation
10
Innovation management
9
Innovationsmanagement
9
Produktentwicklung
7
Consumer behaviour
6
Konsumentenverhalten
6
Italien
5
Italy
5
Product differentiation
5
Produktdifferenzierung
5
Automotive industry
4
Furniture industry
4
Kfz-Industrie
4
Möbelindustrie
4
Brand image
3
Kraftfahrzeug
3
Markenführung
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Motor vehicle
3
Competition
2
Consultancy services
2
Design thinking
2
Game theory
2
Innovation diffusion
2
Innovationsdiffusion
2
Market segmentation
2
Marktsegmentierung
2
Nachhaltigkeit
2
Spieltheorie
2
Sustainability
2
USA
2
United States
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Unternehmensberatung
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Article in journal
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12
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English
11
German
1
Author
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Balachander, Subramanian
Boks, Casper
Dell'Era, Claudio
Heitmann, Mark
Chan, Tian Heong
4
Goswami, Mohit
4
Haug, Anders
4
Lin, Jun
4
Wrigley, Cara
4
Arora, Aniket
3
Beckman, Sara L.
3
Bettels, Jannick
3
Borsato, Milton
3
D'Ippolito, Beatrice
3
Dahl, Darren W.
3
Eckert, Claudia
3
Hsu, Yen
3
Hvam, Lars
3
Micheli, Pietro
3
Mital, Anil
3
Nakata, Cheryl
3
Peruzzini, Margherita
3
Qian, Yanjun
3
Rossi, Monica
3
Rubera, Gaia
3
Schreier, Martin
3
Straker, Karla
3
Verganti, Roberto
3
Vinodh, S.
3
Wiedmann, Klaus-Peter
3
Wilner, Sarah J. S.
3
Abecassis-Moedas, Celine
2
Agogino, Alice
2
Akarte, Milind M.
2
Al Karaawi, Mariam Ibrahim Hamood
2
Albers, Albert
2
Alänge, Sverker
2
Appleyard, Melissa M.
2
Bazin, Yoann
2
Bencherif, Fateh
2
Berndt, Ernst R.
2
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Creativity and innovation management
2
Journal of marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
European journal of innovation management : EJIM
1
Industry and innovation
1
International journal of product development : IJPD
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
12
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1
The perceived relevance of design thinking in achieving innovation goals : the individual microfoundations perspective
Magistretti, Stefano
;
Bellini, Emilio
;
Cautela, Cabirio
; …
- In:
Creativity and innovation management
31
(
2022
)
4
,
pp. 740-754
Persistent link: https://www.econbiz.de/10013473246
Saved in:
2
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
3
Exploring the relationship between types of family involvement and collaborative innovation in design-intensive firms: insights from two leading players in the furniture industry
Magistretti, Stefano
;
Dell'Era, Claudio
;
De Massis, Alfredo
- In:
Industry and innovation
26
(
2019
)
10
,
pp. 1121-1151
Persistent link: https://www.econbiz.de/10012286194
Saved in:
4
Provision of optional versus standard product features in competition
Balachander, Subramanian
;
Gal-Or, Esther
;
Geylani, Tansev
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011697821
Saved in:
5
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
6
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
7
Design contribution to the competitive performance of SMEs : the role of design innovation capabilities
Landoni, Paolo
;
Dell'Era, Claudio
;
Ferraloro, Gregorio
; …
- In:
Creativity and innovation management
25
(
2016
)
4
,
pp. 484-499
Persistent link: https://www.econbiz.de/10011643755
Saved in:
8
Increasing quality sequence : when is it an optimal product introduction strategy?
Pedram, Mahmood
;
Balachander, Subramanian
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2487-2494
Persistent link: https://www.econbiz.de/10011386241
Saved in:
9
Diffusion processes of product meanings in design-intensive industries : determinants and dynamics
Dell'Era, Claudio
;
Verganti, Roberto
- In:
The journal of product innovation management : an …
28
(
2011
)
6
,
pp. 881-895
Persistent link: https://www.econbiz.de/10009387808
Saved in:
10
Diffusion of product signs in industrial networks : the advantage of the trend-setter
Dell'Era, Claudio
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
13
(
2010
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10003942230
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