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~person:"Balaji, M. S."
~person:"Groeger, Lars"
~person:"Law, Chun Hung Roberts"
~subject:"Viral marketing"
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Search: subject:"Virales Marketing"
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Viral marketing
Virales Marketing
34
Social Web
19
Social web
19
Consumer behaviour
18
Internet marketing
18
Konsumentenverhalten
18
Online-Marketing
18
Online retailing
15
Online-Handel
15
Hotel industry
11
Hotellerie
11
Customer satisfaction
8
Kundenzufriedenheit
8
Brand management
5
Dienstleistungsqualität
5
Markenführung
5
Service quality
5
Beschwerdemanagement
4
Complaint management
4
Data Mining
4
Data mining
4
E-commerce
4
Electronic Commerce
4
Online review
4
Online reviews
4
Personalisierung
4
Personalization
4
Service failure
4
Social network
4
Soziales Netzwerk
4
Tourism
4
Tourismus
4
Word-of-mouth
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
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34
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32
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2
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32
German
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Balaji, M. S.
Groeger, Lars
Law, Chun Hung Roberts
Berger, Jonah
16
Filieri, Raffaele
15
Loureiro, Sandra Maria Correia
14
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
11
Law, Rob
11
Liu, Yong
11
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Pavlou, Paul A.
9
Peres, Renana
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Stephen, Andrew T.
9
Usman, Osly
9
Verlegh, Peeter
9
Xie, Karen L.
9
Ye, Qiang
9
Yin, Dezhi
9
Zhang, Han
9
Akram, Umair
8
Chu, Shu-Chuan
8
Fan, Weiguo
8
Godes, David
8
Gopinath, Shyam
8
Gu, Bin
8
Hu, Nan
8
Jayawardhena, Chanaka
8
Jin, Ginger Zhe
8
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International journal of hospitality management
7
Journal of business research : JBR
4
International journal of contemporary hospitality management
3
Journal of travel and tourism marketing
3
European journal of marketing : EJM
2
Journal of hospitality marketing & management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
Word of mouth and social media
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ECONIS (ZBW)
34
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Leveraging employee online reviews for improving hotel competitiveness in the great resignation
Xia, Haiyang
;
Muskat, Birgit
;
Vu, Huy Quan
;
Law, Chun …
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014325637
Saved in:
3
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
4
Detecting fake hospitality reviews through the interplay of emotional cues, cognitive cues and review valence
Wang, Erin Yirun
;
Fong, Lawrence Hoc Nang
;
Law, Chun …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 184-200
Persistent link: https://www.econbiz.de/10012798189
Saved in:
5
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
6
Motivation behind review provision in online travel communities : do hometowner contributions matter?
Liang, Sai
;
Ye, Qiang
;
Zhang, Xiaoxia
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
34
(
2022
)
5
,
pp. 1692-1716
Persistent link: https://www.econbiz.de/10013412087
Saved in:
7
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
10
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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