//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Balaji, M. S."
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Konsumentenverhalten
Consumer behaviour
116
Beziehungsmarketing
42
Relationship marketing
42
Brand management
29
Markenführung
29
Customer satisfaction
22
Kundenzufriedenheit
22
Luxury goods
21
Luxusgüter
21
Online-Marketing
21
Fashion
20
Mode
20
Dienstleistungsqualität
16
Service quality
16
Brand image
15
Einzelhandel
15
Markenimage
15
Retail trade
15
Marketing management
14
Marketingmanagement
14
Viral marketing
13
Virales Marketing
13
Brand
12
Customer value
12
Kundenwert
12
Markenartikel
12
Social Web
12
Social web
12
Online retailing
11
Online-Handel
11
Distribution channel
8
Sustainable consumption
8
Vertriebsweg
8
Advertising effects
7
Nachhaltiger Konsum
7
Nachhaltigkeit
7
Sustainability
7
Werbewirkung
7
more ...
less ...
Online availability
All
Undetermined
75
Free
3
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
116
Aufsatz im Buch
3
Book section
3
Conference paper
1
Konferenzbeitrag
1
Language
All
English
115
German
1
Author
All
Balaji, M. S.
Ko, Eunju
Verhoef, Peter C.
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
74
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
61
Nayga, Rodolfo M.
60
Septianto, Felix
59
Grewal, Dhruv
57
Jang, Soocheong
57
Belk, Russell W.
54
Paul, Justin
53
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
45
Hollebeek, Linda D.
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Park, Jungkun
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Bruwer, Johan
34
Dens, Nathalie
34
Eisend, Martin
34
more ...
less ...
Published in...
All
Journal of business research : JBR
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of retailing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Cross-cultural buyer behavior
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
The service industries journal
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
116
Showing
1
-
10
of
116
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
3
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
4
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
5
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->