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~person:"Balaji, M. S."
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~subject:"Kundenbindungsprogramm"
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| 4 applied filters
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Consumer behaviour
Kundenbindungsprogramm
Konsumentenverhalten
78
Beziehungsmarketing
57
Relationship marketing
57
Customer satisfaction
44
Kundenzufriedenheit
44
Dienstleistungsqualität
43
Service quality
43
Beschwerdemanagement
30
Complaint management
30
Corporate Social Responsibility
24
Corporate social responsibility
24
Hotel industry
16
Hotellerie
16
Gastronomie
15
Restaurant industry
15
USA
13
United States
13
Brand management
11
Customer service
11
Kundenservice
11
Markenführung
11
Emotion
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Markenimage
8
Viral marketing
8
Virales Marketing
8
Confidence
7
Experiment
7
Loyalty program
7
Service failure
7
Vertrauen
7
Advertising effects
6
CSR
6
Gastgewerbe
6
Hospitality industry
6
Marketing management
6
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Undetermined
47
Free
4
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Article
77
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
77
Aufsatz in Zeitschrift
77
Aufsatzsammlung
1
Language
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English
79
Author
All
Balaji, M. S.
Mattila, Anna S.
Han, Heesup
64
Loureiro, Sandra Maria Correia
40
Phau, Ian
39
Hollebeek, Linda D.
38
Huber, Frank
37
Kumar, V.
35
Bang, Nguyen
34
Verhoef, Peter C.
34
Bauer, Hans H.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
28
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Vrontis, Demetris
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Bagozzi, Richard P.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
Guzman, Francisco
21
Khan, Imran
21
MacInnis, Deborah J.
21
Sreejesh, S.
21
Wong, IpKin Anthony
21
Casidy, Riza
20
Jang, Soocheong
20
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Published in...
All
International journal of hospitality management
14
Journal of business research : JBR
13
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Journal of service management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Cornell hospitality quarterly : CQ
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Journal of service research
2
Services marketing quarterly
2
The Cornell hospitality quarterly
2
The journal of product & brand management
2
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Psychology & marketing
1
Service business
1
Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The marketing review
1
The service industries journal
1
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ECONIS (ZBW)
79
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1
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10
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79
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
4
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
5
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
6
How psychological and contextual factors contribute to travelers' propensity to choose green hotels?
Yadav, Rambalak
;
Balaji, M. S.
;
Jebarajakirthy, Charles
- In:
International journal of hospitality management
77
(
2019
),
pp. 385-395
Persistent link: https://www.econbiz.de/10011988659
Saved in:
7
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
8
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
9
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
10
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
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