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~person:"Ballouli, Khalid"
~person:"Jensen, Jonathan A."
~type_genre:"Article in journal"
~type_genre:"Book section"
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Sportmarketing
22
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Ballouli, Khalid
Jensen, Jonathan A.
Nufer, Gerd
32
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Bühler, André W.
19
Kunkel, Thilo
19
Breuer, Christoph
16
Heere, Bob
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McDonald, Heath
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Dwyer, Brendan
15
Pedersen, Paul M.
15
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Kwak, Dae Hee
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14
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13
Shapiro, Stephen L.
13
Zhang, James J.
13
Bühler, André
12
Chadwick, Simon
12
Cornwell, T. Bettina
12
Greenwell, T. Christopher
12
Inoue, Yuhei
12
Ratten, Vanessa
12
Woratschek, Herbert
12
Byon, Kevin K.
11
Desbordes, Michel
11
Doyle, Jason P.
11
Koronios, Konstantinos
11
Uhrich, Sebastian
11
Yoshida, Masayuki
11
Dickson, Geoff
10
Séguin, Benoit
10
Bennett, Gregg
9
Cho, Heetae
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Sport management review
3
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Business horizons
1
International journal of entrepreneurial venturing
1
International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
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ECONIS (ZBW)
22
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1
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
2
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
3
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
4
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
5
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
6
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
7
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
Saved in:
8
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
9
Assessing the dissolution of horizontal marketing relationships : the case of corporate sponsorship of sport
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
124
(
2021
),
pp. 790-799
Persistent link: https://www.econbiz.de/10012494023
Saved in:
10
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Hwang, Yongjin
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 289-304
Persistent link: https://www.econbiz.de/10012816109
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